Tomy Lim Portfolio
First Principles
"The problem: static resumes hide true technical competence. The solution: a live GTM and analytics sandbox built on a lean, $0/month serverless stack."
Key Metrics
Standard portfolios are flat, static documents that reinforce the bias of recruiters and clients who think technical marketers "just post on social media." I built this portfolio as a live serverless app with custom tracking, API integrations, and an orchestrated tech stack as undeniable proof of the systems I can build.
graph TD
classDef default fill:#111,stroke:#333,stroke-width:1px,color:#fff;
classDef cms fill:#222,stroke:#FF9500,stroke-width:1.5px,color:#FF9500;
classDef web fill:#222,stroke:#007AFF,stroke-width:1.5px,color:#007AFF;
classDef pipeline fill:#222,stroke:#34C759,stroke-width:1.5px,color:#34C759;
subgraph Stack ["$0/Month Stack"]
A["Sanity CMS API"] -->|GROQ Engine| B("Next.js App Router")
B -->|Vercel Serverless Hosting| C("Active Storefront")
end
subgraph Analytics ["GTM Analytics Sandbox"]
C -->|User Interaction| D["Google Tag Manager / GA4"]
D -->|Real-Time Custom Events| E["Live Performance Dashboard"]
end
subgraph Funnel ["Dual-Acquisition Pipeline"]
E -->|Recruiter Path| F["Career Placement"]
E -->|Founder / Client Path| G["Consulting Inbound"]
end
class A,B,C cms;
class D,E web;
class F,G pipeline;
Static Portfolios Hide Technical Competence
Recruiters and founders see hundreds of identical Squarespace portfolios. None of them prove the builder can actually architect systems. I needed to bypass rigid drag-and-drop builders entirely and engineer a premium, custom-coded site, using Next.js and Sanity CMS, to actively demonstrate the data layers and automation pipelines I specialize in.
Lean $0/Month Serverless Stack
Sanity CMS for content, Next.js App Router for the frontend, Vercel for serverless hosting, GTM injected for real-time tracking, and Loops for newsletter orchestration. The entire operational backbone runs at $0/month in fixed costs, demonstrating that high-fidelity systems do not require enterprise budgets.
Journal as a Return System
The integrated technical journal on AI, automation, and marketing turns a one-time portfolio view into a compounding return loop. Each post builds long-term search visibility and offers ongoing value to founders, marketers, and engineers who keep coming back.
Two Audiences, One Architecture
The layout and case study formatting serve two conversion paths simultaneously: recruiting managers evaluating technical competence for full-time marketing roles, and founders evaluating whether to bring me on as a consulting technical strategist. Every architectural decision on this site is engineered for both audiences.
Talent Acquisition
Download my resume for a complete chronological breakdown of my career timeline and systems history.
[Download Resume PDF]