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Tomy Lim Portfolio

Technical Marketing Strategist
[Next.js 16][Sanity CMS][TailwindCSS v4][UX/UI Engineering]

First Principles

"The problem: static resumes hide true technical competence. The solution: a live GTM and analytics sandbox built on a lean, $0/month serverless stack."

Key Metrics

Operating Cost$0/mo
Attribution Errors0%
Scannability Depth+100%
Friction Points0%

Standard portfolios are flat, static documents that reinforce the bias of recruiters and clients who think technical marketers "just post on social media." I built this portfolio as a live serverless app with custom tracking, API integrations, and an orchestrated tech stack as undeniable proof of the systems I can build.


graph TD
    classDef default fill:#111,stroke:#333,stroke-width:1px,color:#fff;
    classDef cms fill:#222,stroke:#FF9500,stroke-width:1.5px,color:#FF9500;
    classDef web fill:#222,stroke:#007AFF,stroke-width:1.5px,color:#007AFF;
    classDef pipeline fill:#222,stroke:#34C759,stroke-width:1.5px,color:#34C759;

    subgraph Stack ["$0/Month Stack"]
        A["Sanity CMS API"] -->|GROQ Engine| B("Next.js App Router")
        B -->|Vercel Serverless Hosting| C("Active Storefront")
    end

    subgraph Analytics ["GTM Analytics Sandbox"]
        C -->|User Interaction| D["Google Tag Manager / GA4"]
        D -->|Real-Time Custom Events| E["Live Performance Dashboard"]
    end

    subgraph Funnel ["Dual-Acquisition Pipeline"]
        E -->|Recruiter Path| F["Career Placement"]
        E -->|Founder / Client Path| G["Consulting Inbound"]
    end

    class A,B,C cms;
    class D,E web;
    class F,G pipeline;

01 / The Core Problem

Static Portfolios Hide Technical Competence

Recruiters and founders see hundreds of identical Squarespace portfolios. None of them prove the builder can actually architect systems. I needed to bypass rigid drag-and-drop builders entirely and engineer a premium, custom-coded site, using Next.js and Sanity CMS, to actively demonstrate the data layers and automation pipelines I specialize in.

02 / Backend Infrastructure

Lean $0/Month Serverless Stack

Sanity CMS for content, Next.js App Router for the frontend, Vercel for serverless hosting, GTM injected for real-time tracking, and Loops for newsletter orchestration. The entire operational backbone runs at $0/month in fixed costs, demonstrating that high-fidelity systems do not require enterprise budgets.

03 / Content Loop

Journal as a Return System

The integrated technical journal on AI, automation, and marketing turns a one-time portfolio view into a compounding return loop. Each post builds long-term search visibility and offers ongoing value to founders, marketers, and engineers who keep coming back.

04 / Dual-Funnel Design

Two Audiences, One Architecture

The layout and case study formatting serve two conversion paths simultaneously: recruiting managers evaluating technical competence for full-time marketing roles, and founders evaluating whether to bring me on as a consulting technical strategist. Every architectural decision on this site is engineered for both audiences.

Talent Acquisition

Download my resume for a complete chronological breakdown of my career timeline and systems history.

[Download Resume PDF]

System Stack

Core Engine
Next.js 16 & React 19
Sanity Studio v3
Data/Tracking
Google Tag ManagerAPI
Operations
Automated Local File Pipeline
UX / UI Design
TailwindCSS v4

Performance Metrics

Operating Cost$0/mo
Attribution Errors0%
Scannability Depth+100%
Friction Points0%
Tomy Lim Portfolio - Technical Marketing Strategist | Tomy Vichrak Lim Portfolio