EC Hispanic Media
Key Metrics
Led digital marketing and growth for a major US Hispanic event platform, scaling new product lines through digital and traditional marketing. Managed social media and paid ad campaigns across multiple in-house brands and external clients, including El Clasificado, EC Classifieds, Su Socio De Negocios, and Quinceanera.com.
Product Line & Audience Expansion
Grew new product lines and audiences using online and offline marketing strategies. Maintained distinct brand identities across four separate verticals to hit user acquisition and retention goals.
Social and PPC Campaign Ownership
Oversaw paid search and social media ad budgets for internal brands and external clients. Managed campaigns for four distinct brands simultaneously, ensuring targeted messaging for each unique audience.
UGC, Interactive Content & Social Media Growth
Built community engagement using user-generated content (UGC), polls, interactive stories, and Instagram Lives. Designed organic content strategies that significantly increased follower retention and active engagement.
ROI-Driven Campaign Optimization
Analyzed web and ad data to continuously improve campaign profitability. Tied marketing spend directly to clear outcomes in traffic, sign-ups, and sales.
Marketing Strategist | Feb 2018 - Aug 2018
Developed growth strategies that introduced the brand to a younger Gen Z audience. Executed an event marketing push that generated over 5,000 RSVPs and 2,000 attendees (a 40% conversion rate) while strengthening local community partnerships.
Marketing Internship | Feb 2018 - May 2018
Led B2B outreach and linkbuilding campaigns to boost SEO. Successfully increased Domain Rating (DR) by +5 points and pushed target keywords into the top 5 positions on Google Search.
Social Posts
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