Quinceanera
First Principles
"The challenge: four brand verticals, each needing distinct positioning and ROI-driven campaigns. The solution: a unified growth infrastructure with segmented attribution, UGC-powered social presence, and data-backed optimization across every channel."
Key Metrics
Led digital marketing and growth for one of the largest Hispanic event platforms in the US, driving product line expansion through both digital and traditional marketing strategies. Accountable for social media and paid media campaigns across in-house brands and external clients, including El Clasificado, EC Classifieds, Su Socio De Negocios, and Quinceanera.com.
Product Line & Audience Expansion
Ensure product line growth through various digital and traditional marketing strategies. Maintain consistency across each product vertical to hit acquisition and retention goals across El Clasificado, EC Classifieds, Su Socio De Negocios, and Quinceanera.com.
Social and PPC Campaign Ownership
Accountable for Social Media and PPC campaigns for both clients and in-house brands. Coordinate social and paid media strategies across four simultaneous brand verticals while maintaining distinct positioning and audience targeting for each.
UGC, Interactive Content & Social Media Growth
Develop strategies for growing and leveraging social media presence using UGC, interactive content, surveys, Instagram Live sessions, and ads. Create effective content strategies with high engagement and user retention rates.
ROI-Driven Campaign Optimization
Tracked and analyzed social, web, and paid media data to optimize every campaign toward higher ROI-driven metrics. Every dollar spent is mapped to a measurable outcome across acquisition, engagement, and conversion.
Marketing Strategist | Feb 2018 - Aug 2018
Formulated marketing strategies to solve the company's core growth problem, resulting in a measurable upside in brand awareness amongst Gen Z. Executed an event marketing campaign generating 5,000+ RSVPs and 2,000+ attendees at a +30% conversion rate using online and offline strategies. Successfully improved business relationships with associations and community partners.
Marketing Internship | Feb 2018 - May 2018
Served as the primary linkbuilder creating B2B relationships. Executed successful linkbuilding B2B campaigns that increased Domain Ranking by +5 and improved keyword search positioning to Top 5 in Google Search.
Social Posts
Magazine Cover
Talent Acquisition
Download my resume for a complete chronological breakdown of my career timeline and systems history.
[Download Resume PDF]