PRIMEXMPLE
Key Metrics
Developed the go-to-market strategy and growth infrastructure for a high-ticket consumer wellness brand targeting the longevity and human performance market (Demographic: 30+). By engineering an AI-driven creative pipeline and configuring front-end pricing tiers, I automated high-volume asset generation to capture high-intent traffic while optimizing Day-0 Average Order Value (AOV).
Automated High-Authority Video Pipeline
To establish immediate clinical and brand trust with a mature, health-conscious demographic, I built a highly efficient asset production pipeline. I synthesized premium stock footage with AI-assisted scripting and advanced ElevenLabs voice synthesis. This allowed me to rapidly deploy high-quality, narrative-driven video ads centered on performance and oxidative stress reduction without the overhead of traditional video shoots.
Hybrid Visual Trust Architecture
Designed the storefront UI/UX around a deliberate visual mix: utilizing high-end professional product photography to anchor the brand's premium positioning, alongside raw, mobile-quality contextual images. This balanced approach removed the generic "dropship" friction, providing immediate real-world validation and accelerating checkout velocity for skeptical buyers.
Tiered Monetization & High-Intent Recovery
Implemented a volume-tiered pricing infrastructure directly on the storefront, offering escalating discounts from 1 to 3 units to programmatically drive up Average Order Value (AOV). This was paired with an automated checkout-abandonment tracking sequence to recover lost high-intent traffic and protect margins on cold acquisition spend.
Product Photography
Social Ads
Social Posts
Talent Acquisition
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