PRIMEXMPLE
Key Metrics
Developed the launch strategy and growth infrastructure for a premium consumer wellness brand targeting the longevity and health optimization market. By building an AI-driven creative pipeline and designing tiered pricing options, I automated marketing asset production to capture high-intent traffic while boosting initial average order value (AOV).
Automated High-Authority Video Pipeline
Built an automated production pipeline to quickly establish brand trust with health-conscious buyers. By combining premium stock footage with AI copywriting and ElevenLabs voice cloning, I rapidly deployed high-quality, narrative-driven video ads without the high costs of traditional video shoots.
Hybrid Visual Trust Architecture
Designed the storefront UI/UX around a deliberate balance of imagery: high-end product photography to anchor the brand's premium positioning, paired with authentic, mobile-quality photos. This strategy removed buying friction, provided real-world validation, and increased checkout conversion rates.
Tiered Monetization & High-Intent Recovery
Implemented volume-tiered pricing directly on the store page, offering increasing discounts on multi-unit bundles to increase average order value (AOV). Paired this setup with automated cart-recovery sequences to recapture lost traffic and maximize ad spend efficiency.
Product Photography
